YOUR STORE / OVERVIEWSample data · editable scenario

EVERY COST. ONE CLEAR PICTURE.

Know what you keep.

Your store’s performance, at a glance.

Net Revenue

$27,450.00Sales − discounts − refunds − taxes when excluded

Gross Profit

$19,250.00Net revenue − COGS

Net Profit

$10,825.00Net revenue − COGS − ads − shipping − fees − other costs

Net Profit Margin

39.4%Net profit ÷ net revenue × 100

Total Ad Spend

$5,850.00Meta + Google spend

MER

4.69×Total store net revenue ÷ total ad spend

Orders

320Total paid orders

AOV

$85.78Net revenue ÷ paid orders

Where your revenue goes

All costs in your current scenario

Product costs$8,200.00
Advertising$5,850.00
Shipping & fees$1,925.00
Other costs$650.00

MER uses total store net revenue. ROAS uses separately attributed ad revenue; do not add overlapping Meta and Google attribution claims. CAC measures new customer acquisition; CPA would require a separate acquisition or conversion count. A dash means the denominator is zero or attribution data is unavailable.